关注员工健康是趋势 促进企业员工运动的应用 Yomp 完成种子轮融资
位于伦敦、此前名为 PleaseCycle 的健康创业公司 Yomp 已从 5 名天使投资人处融资 31.5 万美元（20 万英镑）。该公司将利用这笔资金去拓展其健康平台，这一平台帮助企业员工以游戏的方式形成良好的健康习惯。
Yomp 的平台设计能鼓励企业员工参与运动，从而提高效率，降低缺勤率，让你能喜欢你的老板。
Yomp 的移动应用能记录距离，追踪数据，帮助用户组建团队，设置目标，并赢得积分。这就像是健康市场的 AirMiles。这些数据随后可以换取在线折扣券，奖励，或是向慈善组织的捐款。
已签约使用该应用的公司包括电通安吉斯传媒、彭博社和 EDF Energy，前者已经在 9 个国家部署了这款应用。
Yomp 现年 26 岁的创始人及首席执行官莱伊·摩根（Ry Morgan）表示：“我们此前一直小本经营，利润微薄。不过目前，随着资本的注入，我们将推动业务向前发展。”
Yomp 的竞争对手包括 Global Corporate Challenge、Keas（谷歌前高管创立的一家公司，已实现高速增长）、EveryMove、GetHealth、MaxwellHealth，以及 Challenge forChange / Love2Ride。
这些“量化自我”公司也开始探索 B2B 市场，例如 Jawbone 近期推出 了“Up for Groups”。
传统的员工福利及医疗健康提供商也来到了这一市场，不过它们已经落后，例如 PruHealth 的 Vitality。
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Yomp, An App To Get Employees Fit And Healthy, Raises An Angel Round
Londonbased health startup Yomp, formerly known as PleaseCycle, has raised $315,000 (£200,000) from five angel investors, to expand its heath and wellness platform which ‘games’ company employees into healthy habits.
Yomp’s platform is designed to encourage physical activity amongst a company’s employees, helping to increase productivity, reduce absenteeism and make you like your bosses (ok, maybe not that last bit).
A mobile app logs trips, tracks stats, lets you form teams, set goals and earn points – like an AirMiles for being healthy. These are then used to get online discounts, win prizes, or give donations to charity.
Companies signed up to use the app include Dentsu Aegis Media, Bloomberg and EDF Energy, with the former deploying it in nine countries.
Ry Morgan, Yomp’s 26 year-old Founding CEO, says, “We’ve built everything to-date on a shoestring and retained profits, but we’re now at a stage where an influx of capital will help drive the business forward.”
Competitors to Yomp include the incumbent in the space, Global Corporate Challenge, Keas (ex-Google founders with huge growth), EveryMove, GetHealth, Maxwell Health (bigger remit but similar budgets) and Challenge for Change / Love2Ride .
The QS companies are also starting to explore the B2B space, such as Jawbone’s recent launch of “Up for Groups”.
Traditional employeebenefit and healthcare providers are also in this space too, although they’re lagging behind, such as PruHealth’s Vitality.
来源：techcrunch
新加坡数据分析初创公司TookiTaki 筹资100万美元以开拓亚太市场
新加坡数据分析初创公司 TookiTaki 于今天宣布，该公司已筹得 100 万美元的种子资金，这笔资金由 Jungle Ventures 领投，Rebright Partners 和 Blume Ventures 跟投。该资金将用于扩大 TookiTaki 作为软件平台在东南亚、日本、澳大利亚和新西兰的新市场。
TookiTaki 最初是一家广告技术公司，帮助用户解决在社交媒体网络和其他在线平台上在哪里打广告的问题。经过不断发展，TookiTaki 扩大其业务范围，为客户提供数据分析，以及有关客户行为、市场营销和产品销售的预测服务。
创始人兼首席执行官阿布舍克·查特吉（Abhishek Chatterjee）称，TookiTaki 的竞争对手包括为公司解读社交媒体数据的 Quantifand，以及自动购买针对性在线广告的 Taykey。查特吉称 TookiTaki 的不同之处在于，它着眼于从不同来源收集多个数据集，包括公开数据和线下数据，并利用这些数据集预测消费者行为，这能够更有效地帮助客户规划营销和销售活动。
除了开拓新市场，TookiTaki 种子资金的一部分也将用于研发。目前，该公司正致力于开发一个能对消费者如何发现特定品牌或产品这一行为做出预测的平台。
Singaporean Data Analytics Startup TookiTaki Raises $1M To Expand In Asia-Pacific
TookiTaki, a Singaporean data analytics startup, announced today that it has raised $1 million in seed funding led by Jungle Ventures, with participation from Rebright Partners and Blume Ventures. The capital will be used to expand its software platform into new markets in Southeast Asia, Japan, Australia, and New Zealand.
TookiTaki started out as an ad tech company that helped users figure out where to place advertisements on social media networks and other online platforms. Eventually, TookiTaki expanded its services to provide data analysis and predictions about customer behavior, marketing, and product sales for companies.
Founder and CEO Abhishek Chatterjee says that his company’s competitors include Quantifand, which interprets social media data for companies, and Taykey, which automates the purchase of targeted online ads. Chatterjee says TookiTaki differentiates by focusing on gathering multiple data sets from different sources—including publicly available data and offline data—and using them to produce predictions about customer behavior that can help companies more effectively plan marketing and sales campaigns.
In addition to expanding into new markets, part of TookiTaki’s seed funding will also be used for research and development. The company is currently working on a platform that will give predictions about how consumers find out about specific brands or products.
来源：TC
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